Over the last few years, Instagram has grown exponentially and has become one of the most popular social media platforms, alongside Facebook and Twitter. Marketing on Instagram should now be a pivotal part of your wider digital and social media strategy. The more followers you have, the greater the engagement you will receive. Here are 10 ways to get more Instagram followers:
1. Choose a specific niche and focus on that
Choosing a specific niche has two benefits. If you’re specialists in handmade jewellery, for example, express your passionate and expert knowledge in that field. Post about that one topic that you are very well versed in and it will attract a whole lot of followers and more importantly they will be relevant followers who have an interest in your business and speciality.
2. Post, post, post!
In order to constantly get more Instagram followers, you have to be posting all the time. Once or twice a week just does not cut it, it has to be 2-4 times a day. Ensure your pictures are of high quality and in high resolution, a minimum of 1080 x 1080 pixels is a must, anything lower will not look good. Also include GIFs and videos to the mix. You can now upload videos up to a minute long.
3. Make use of captions
Photo/video captions are very important in order to convey a message or meaning behind posted content. Does your photo have a particular short story or a memory behind a video? Share it. You have to try and make your followers live the story. All posts should aim to motivate and inspire and subsequently you will receive engagement.
4. Use emojis
Emojis are an excellent way to convey emotions and feeling. The story or feeling behind a photo can often be summarised with an emoji, which can sometimes be more expressive than text. To get more Instagram followers, use emojis wisely to make your posts more relatable, perhaps use a mix of text and emojis as part of your caption.
5. Don’t over post
The frequency of which you post should be determined by the number of followers you have. Here is a rough guide on how often you should be posting depending on the number of followers you have: 1-1000 followers, 1-2 posts a day. 1,000-10,000, 2-3 posts a day, 10,000-50,000, three to four posts a day, 100,000-500,000, five to six posts a day, 500,000 to 1 million, eight to 10 posts a day.
6. Use hashtags
Hashtags are an essential way to increase user engagement and get more followers on Instagram. On average each post should have about 3 hashtags. It is important to use hashtags that are unique, descriptive and related to the post. One word hashtags are too common and your posts will get lost in the timeline. Two word, descriptive hashtags work the best such as #RedSweater or #MondayMornings.
7. Engage with users
Create posts and captions that invite your followers to respond and then begin an online dialogue with them. Common examples include doing quiz’s or getting users opinion on something. When other users see that you’re involving them, it will attract and encourage more users to join in on the conversation and it shows that you value them. Furthermore, engage on the posts of other accounts to invite more users to your page.
8. Create a positive community
Another key method to get more Instagram followers is to create a fun, positive, safe and friendly community. This means monitoring the comments you are receiving on your post and shunning out all hateful and abusive speech. You do not want such a conversation to develop on your posts as it will detract other users from engaging and taking part.
9. Pay influencers
Get in touch with large following Instagram accounts, who have the type of followers that fit your target profile and pay them to promote your stuff. This is perhaps the easiest way to get more Instagram followers quickly and effortlessly.
10. Promote similar accounts
Find similar accounts to yours who have a similar following and build a relationship with them whereby you promote each other’s stuff. This is a sure-fire way to get more Instagram followers. Test this with different types of accounts and see what works best for you.
If you are new to Instagram or looking to add it to your social media marketing strategy, contact us and book your free marketing consultation where we will take you through everything you need to know. Our Instagram marketing services include post design, managing user engagements to monitoring key Instagram metrics.